The price target is calculated at each update and depends on the Global Evaluation and its sub-components on the one hand and the long-term volatility on the other.
The direction (up or down) is mainly driven by our Global Evaluation, which includes market risk and sentiment:
Positive rating: target price above the current price
Negative rating: target price below the current price
Neutral rating: direction influenced by previous rating (previously positive = upward bias; previously negative = downward bias)
The target's distance to the current price depends on several factors, such as:
Volatility channel: 12-month volatility channel and the stock's distance to the respective boundary